Our Roots

"Those were the days..."

AB Early Years

The Atlantic Beach Surf Shop opened its doors in 1964, stoked to share their love of surfing and the ocean with beachgoers and Crystal Coast locals alike. Those were the days of ten surfers in the water, multiple piers to choose from and the beginning of East Coast surfing.

AB Surf Shop is committed to providing unrivaled service to the local surf community and the visitors who call AB a “home away from home.” From surf accessories, to beach necessities to luxury clothing lines, AB Surf Shop brings the best of many worlds into one boutique shop to best serve its community.

The AB Surf brand is ever-growing in popularity and if you drive through Morehead City, Emerald Isle or our shops' home town of Atlantic Beach, you will see countless AB Surf Shop T-shirts and hoodies worn by the locals.

From the short board revolution, to tri-fin board experimentation to long boards coming back in style, AB Surf Shop has been on the forefront of surfing and clothing trends from the beginning. The AB Surf Shop family lives and breathes the Atlantic Ocean, and though they often get to travel around the world to test the different surf spots, Atlantic Beach will always be home.

Atlantic Beach Surf Shop carries a wide selection of surf and skate brands as well as boutique apparel. To shop for your AB Surf Shop merchandise, click here and come check out our shop today!

Our Story